How to Set Up Facebook for Business
Facebook is an incredible free advertising tool to attract your ideal audience and drive them back to your website. It’s an easy, cost effective way to find and engage new customers. Facebook is integrated into people's daily lives and if you have a personal page it is easy to take the next step to create a business page.
STEPS TO SET UP YOUR FACEBOOK BUSINESS PAGE
Here are the basics for a quick step-by-step set up of your Facebook business page, or skip to step 8 and watch the video.
- log-in to your personal Facebook page
- navigate to the left side column and locate and select PAGES
- select Create Page
- select your category ie) local business, charity...
- populate your business information
- upload a logo or image
- launch your Facebook page
- Watch the video that walks you through the steps to set-up your Facebook business page
POST LIKE A PRO
If you are looking for more ‘how to’ help we have some great videos to assist you with getting your Facebook page launched and get you posting like a pro.
Grab people’s attention by using content that is easy to understand at-a-glance. Use Facebook as a platform to attract your ideal customer and direct them to your website for more information about your products and services. We have compiled some best practices for you to follow. Like any social media channel you will want to make sure you are utilizing your time and energy to make it works for your business.
USE CONTENT THAT IS EASY TO UNDERSTAND
Consider your Facebook post as a snapshot of your offering with the intention to drive them over to your website.
This post was a success as the image had a GET DEALS button, it used bright creative, and had clear messaging. By clicking on the image or post, the user was redirected to the POP-UP SHOP website page which detailed the sale.
DELIGHT WITH FABULOUS CREATIVE
Use images that are high-resolution (not blurry) and clearly articulate what you are offering or promoting.
Use images that are high-resolution (not blurry) and clearly articulate what you are offering or promoting. This post works because it has us salivating for a gorgeous dessert which may translate into a reservation for the restaurant.
Lifestyle images featuring people and animals also offer high engagement results. Flip through your own Facebook page and note which posts attract your attention-this exercise will help you build your own successful Facebook campaign.
USE BLOG POSTS TO ATTRACT PEOPLE BACK TO YOUR WEBSITE
Timely posts work well as a way to attract and engage customers. We shared this post shortly after Edmonton, AB was battered with a winter storm and engagement soared
A blog is also a great way to showcase your expertise and valuable knowledge which can be shared on your website, e-newsletter and social media platforms.
Stuck on ideas about what to write about? Consider answering your current customers Frequently Asked Questions (FAQs) or write about industry trends.
FACEBOOK LOVES VIDEO AND SO DO WE!
Video is a fantastic tool to tell your story to attract your ideal audience. Sharing how-to video tips, demonstrating your product offering, or creating entertaining clips are sure fire ways to build engagement.
There are many options to have video produced, we recommend starting out with FIVERR. The website offers professional actors and videographers at a very reasonable price or, you can always pretend you are Scorsese and use your smart phone (we've done it too!).
PLAN YOUR FACEBOOK POSTS
Although Facebook may seem like a FREE platform, you should still treat it like a paid medium. Take time to plan your posts with relevant and engaging content.
- 80% of your content should be engaging, inspiring and substantive
- 20% of your content can promote sales and offers
Grab a calendar and schedule posts around holidays such as Spring Break, Easter, Summer Long Weekends... happy posting!